Whitney spent fifteen years scaling marketing for category-defining beauty brands, including Supergoop!, where she helped scale digital from a single channel into a multi-format engine. She has shipped campaigns, hired teams, and rebuilt operations from the inside.
Now she works with founders, marketing leads, and ops teams to put AI to work in the parts of their business that actually move revenue — without the buzzwords, without the gloss, and without breaking the parts of their company that already work.
Her clients tend to be the operators noticing what's quietly broken — content cycles that take three weeks, briefs that take longer than the work itself, leads that arrive cold and stay cold. The fix is rarely the model. It's the workflow around it.
Each engagement is shaped around the team — not the trade press. Start with one. Most clients add another.
Eight scenarios I hear in nearly every first call. Tap one to start that conversation directly.
We map the cycle, find the five steps no person needs to touch, and rebuild around a single brief. Usually three workflows in six weeks.
Talk through this 02 / Tool fatigueAlmost always the issue isn't the tool — it's the workflow around it. We diagnose what the team actually does and pick one tool to stick.
Talk through this 03 / Theater vs. workA one-page diagnosis with three candidate interventions — the kind you can put in front of your board. Evidence, not buzzwords.
Talk through this 04 / Brand integrityThere's a version that quietly takes the slow parts out of every meeting, brief, and review — without ever touching the work the brand is known for.
Talk through this 05 / Solo operatorThe brief itself becomes the system. We rebuild it to feed three workflows from a single input — and you spend the saved hours on the work that matters.
Talk through this 06 / Stuck docEmbedded work, with named owners and weekly checkpoints. The deliverable isn't a deck — it's three production workflows running by week six.
Talk through this 07 / Brief overheadAlmost always yes. The brief is usually the highest-leverage thing to redesign — and the easiest place to prove AI can earn its keep.
Talk through this 08 / Launch cadenceProduct copy, lifestyle assets, and email sequences from a single brief. We've cut similar cycles from 21 days to 4 with the same team and quality bar.
Talk through thisNo frameworks copied from LinkedIn. Four phases, four weeks of evidence, one engine that runs after we leave.
Two weeks of listening, watching, and shadowing. Where the friction is. Where the team is already winging it. Where AI would just add noise. We come out with a one-page diagnosis you can show your board.
We narrow a long shortlist into three tools and a posture. No vendor pitches. The point is to choose well once so we can stop choosing.
Real outputs, real owners, real metrics. We work in your stack, your docs, your channels. By week six you have evidence — not slides.
Monthly review for as long as you want it. We measure what's still earning its keep, kill what isn't, and add the next workflow when the team has bandwidth — not before.
Details anonymized to protect client confidentiality.
Replaced a three-week, four-person content cycle with a hybrid workflow that ships product, lifestyle, and email assets in a single brief. Two of four team members redeployed to growth.
A single rebuilt acquisition funnel — same paid spend, half the manual ops, and an AI-assisted brief loop that lets one marketer ship work that previously took three. Q3 lift held into Q4.
From a 21-day launch cycle to a 4-day one. Same team. Same quality bar. The AI did almost nothing on its own — but it removed the slow parts of every meeting, brief, and review.
"Whitney is the rare consultant who actually does the work with you. We were shipping things by week two."
"She translated AI into a language my team could actually use. No buzzwords, just outputs."
"Six weeks in we'd already retired one tool, replaced two, and our cycle time was unrecognizable."
Client details withheld at their request.
One thoughtful note a month — never more — on what's actually working inside the teams I'm advising. No promotions. No "10x your team with AI." Cancel any time.
Sent monthly. No promotions, ever.