01 — The rooms Fifteen years scaling marketing inside category-defining brands.
02 — The bet Then I walked away from the VP seat and bet everything on AI.
03 — The proof It's since earned six figures — and it now runs most of my day.
I do the 1,000 hours,you get the shortcuts.
Nothing here was a hobby. Every step was a job I actually had, a bill I actually paid, or a bet I actually made — which is the only reason I can tell you what's worth your time.
2010 — 2023
§ Plate 01
Supergoop! · Chegg
Ecommerce & growth
No photo from this era
Fifteen
years in
Fifteen years scaling marketing inside category-defining brands — ending as Ecommerce VP at Supergoop! and Chegg. I sat in the rooms where things shipped, and the rooms where they didn't.
2024
§ Plate 02
The whole bet
Two kids · One income
Husband home
No
plan B
I walked away from the multi-six-figure title to go all-in on AI. Not a side experiment — the whole bet, with two kids and my husband home. So it had to work.
2025
Made with AI — no studio, no crew
Six figures, earned: brand photography that used to need a studio, product-marketing assets that used to need an agency, and teams paying me to run their operations on it.
Now
Brooklyn, NY
I've tested the forty tools, burned budget on the ones that don't work, and kept the handful that do. The fix is rarely the model — it's the system around it. I do the 1,000 hours. You get the shortcuts.
No discovery-call gauntlet, no 40-slide proposal. One email, one honest answer about whether I can actually help.