Whitney scaled marketing operations for category-defining beauty brands — including Supergoop! — where she helped take digital from a single channel into a multi-format engine. She has shipped campaigns, hired teams, and rebuilt workflows from the inside.
Now she works with founders, marketing leads, and ops teams to put AI to work in the parts of the business that actually move revenue. No vendor pitches. No "transformation" decks. Three production workflows shipped in six weeks.
Her clients tend to be the operators noticing what's quietly broken — content cycles that take three weeks, briefs that take longer than the work itself, leads that arrive cold and stay cold. The fix is rarely the model. It's the workflow around it.
Each engagement is scoped to the team — not the trade press. Start with one. Most clients add another.
Six-week or quarterly engagements for founders mapping their first real AI strategy. Custom roadmaps, weekly working sessions, direct access. Best for teams who know they need this but don't know where to start.
Two-day intensives for marketing teams. Hands-on, role-specific, no slides about what ChatGPT is. Your team leaves with three working playbooks built around the work they actually do.
Three months embedded with your team. We ship the first three production AI workflows — not pilots — with real owners, real outputs, and a handoff doc your next hire could pick up tomorrow.
No frameworks copied from LinkedIn. Four phases. Four weeks of evidence. One engine that runs after we leave.
Two weeks of listening, watching, and shadowing. Where the friction is. Where the team is already winging it. Where AI would just add noise. We come out with a one-page diagnosis you can show your board.
We narrow a long shortlist into three tools and a posture. No vendor pitches. The point is to choose well once so we can stop choosing.
Real outputs, real owners, real metrics. We work in your stack, your docs, your channels. By week six you have evidence — not slides.
Monthly review for as long as you want it. We measure what's still earning its keep, kill what isn't, and add the next workflow when the team has bandwidth — not before.
Replaced a three-week, four-person content cycle with a hybrid workflow that ships product, lifestyle, and email assets in a single brief. Two of four team members redeployed to growth.
A single rebuilt acquisition funnel — same paid spend, half the manual ops, and an AI-assisted brief loop that lets one marketer ship work that previously took three. Q3 lift held into Q4.
From a 21-day launch cycle to a 4-day one. Same team. Same quality bar. The AI did almost nothing on its own — but it removed the slow parts of every meeting, brief, and review.
"Whitney is the rare consultant who actually does the work with you. We were shipping things by week two."
"She translated AI into a language my team could actually use. No buzzwords, just outputs."
"Six weeks in we'd already retired one tool, replaced two, and our cycle time was unrecognizable."
One short letter a month — never more — on what's actually working inside the teams I'm advising. No promotions, no "10x your team with AI." Cancel any time.
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